Bulk pack of paperback books
Only 19% of first-time donors give a second gift. This statistic shows us we have a significant problem in the nonprofit industry.
Can you imagine if a major corporation only had 1 in 5 customers return for additional purchases? If a retail store chain lost over 80% of its new customers? If a restaurant only had 19% of customers come back a second time? None of them would stay in business. No one would accept that number. And we shouldn't either.
Jeremy Reis spent two years researching and testing to identify the six attributes of a Magnetic Nonprofit. A Magnetic Nonprofit is one that attracts the right people to become supporters and volunteers. In this book, you'll learn how your nonprofit organization can become magnetic.
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